Brand Story: Childhood in Japan and map symbols

I grew up in Japan. When I was around 7 or 8, we learned how to read maps in elementary school. Among the terrains and roads, there were rice field, Shinto shrine, grave yard and many more, each represented by tiny icons.  Read More >


Brand Story: My Family’s Emblem

I love simple icons and logos. I think it’s fascinating that a simple graphic can represent ideas and tell a story. This symbol above is my family’s Kamon (family crest). Read More >


Brand Story: Switchblade

First time seeing someone with a switchblade was James Dean in "Rebel Without A Cause". I often watched late night movies on school breaks at my grandma's house because my parents didn't let me stay up late. Read More >